The secret to success in any domain:
February 26th 2021
Do more of what works and stop doing the rest
It's that simple, and that difficult.
It means that you need to take time to assess what's working and what's not. Most creative brained people don't like things like analysis. Spreadsheets to creators are like a silver bullet to werewolves, it may seem.
But, analysis is a secret superpower that sets apart the people who succeed over the long term and the flashes in the pans.
The reason is because they're looking for signs that something is either working or it isn't, and then doing more of what works and less of what isn't.
I've known a lot of bloggers over the years. There are many friends of mine here in Utah that wrote regular blogs and grew to thousands of readers. Things were good and they were making money from putting ads on their sites and getting lots of free traffic from Uncle Google.
But then, at some point, things changed. Ad rates dropped, so these bloggers were making less even though they still had lots of traffic. But then the traffic dried up as people migrated from reading blogs to perusing Facebook and Instagram.
I don't know of anyone here in Utah that made money on their blog that still maintains it as their main source of income today.
But then, I met Holly.
Holly is a blogger based in Texas who I reached out to because I wanted to help her produce some online courses for Craftsman Creative.
She's a blogger with a 15-year career where she's figured out how to make more money every year, find new opportunities, and continually change and adapt to the online landscape.
How has she done this? Because she's constantly analyzing what's working and what isnt, and doing more of what works and less of what doesn't.
After each post, Holly (or her team) will go back into the analytics to check on the results. How much engagement? How much reach? How many clicks and how many people became customers or joined the email list?
If it worked, they do it again.
Holly has grown her online following into the millions, and makes hundreds of thousands of dollars per month because of this principle. And now she teaches it to everyone that asks her how she became so successful.
When things change you have two choices. You can adapt and figure out a new way to create value for your audience, or you can complain about how the industry changed and how you're a victim of some injustice.
I recommend taking control and taking action.
So whether you're trying to get more sales, increase your revenue, find more clients, get more views or streams or downloads of your art, take a little time with each thing you do to analyze whether it worked.
Then do more of what works and stop doing the rest.
PS – If you've struggled with analytics in the past, like how to do it, what tools to use, what to actually measure, but haven't found any success there, my brother and I built a tool to help you get really good at that process.
It's called Benchmark, and the web version of the app launches later this month. For now you can get a free spreadsheet that will help you track your finances, sales, marketing and advertising so that you know exactly what's working and what isn't.